SENIOR UX LEAD
Northwestern Mutual • June 2018 – Present
Research, design and test experimental digital applications for internal product teams. Run various user experience activities to validate proposed design solution. Build personas and user flows to inform creation of wireframes, mockups and prototypes.
DIGITAL ART DIRECTOR
The Bon-Ton Stores • June 2017 – June 2018
Concept, design and execute digital advertising campaigns. Provide art direction and creative team leadership while maintaining company-wide brand standards. Lead major projects including mobile app & website redesigns. Build creative template library.
SENIOR GRAPHIC DESIGNER – ADVANCED PLANNING
The Bon-Ton Stores • Feb. 2016 – June 2017
Work to conceptualize retail sales creative elements. Mock-up design proposals for both print & digital elements. Build and present seasonal creative briefs and templates.
The Bon-Ton Stores • Nov. 2012 – Feb. 2016
Design, copywrite and code emails, website graphics, social media and blog creative. Help print team with photo retouching, building page layouts & typography treatments.
DIRECTOR OF PROGRAMMING
AIGA Wisconsin • July 2012 – Aug. 2014
Propose, plan and coordinate events for the Milwaukee chapter of large non-profit design organization, the American Institute of Graphic Arts.
SENIOR WEB DESIGNER
Cascio Interstate Music • March 2011 – Nov. 2012
Design and code web advertisements, emails and newsletters for local music store.
GRAPHIC DESIGN INTERN
Z2 Marketing + Design • April 2011 – Jan. 2012
Create branding & identity proposals for various clients. Collaborate on graphic design projects while learning the ins & outs of agency life.
graphic design (digital + print) • art direction • branding + identity • UI/UX design • copywriting • team leadership • social media strategy • photo retouching
adobe creative suite (photoshop, indesign, xd, illustrator, dreamweaver, bridge, after effects) • sketch • invision • craft • balsamiq • axure • qualtrics • confluence • jira • ftp clients • wordpress • microsoft office suite • mac & pc platforms
typography • page layout • logo design • mock-ups • templating • packaging • illustration • attention to detail • team player • deadline adherer • quick learner
Bachelor of Science in Graphic Design and Spanish
UW–Madison • 2006 – 2010
For a PDF version of my resume, please click here.